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I had come across 3 or 4 adverts that I wanted to work one, each one had a lot of interest there visually and they were big company names. The commercial I wanted to be stuck with was Michel Gondry’s work that he did for Motorola in early 2007. He was basically asked to create a film based on the experience of the RAZR2 Phone. Typical of Gondry’s work the is a sparse dreamy nature to his mechanical eye. Before I started I had a basic idea for orchestration and the fundamental idea of what instruments I wanted to use and how the structure would flow. Due to the sparse nature of visuals I wanted to marry this to the music which I achieved successfully with reverse to adjoin some of the more difficult parts of the advertisement. I tried to delve into the thought of how a viewer would perceive this on a television screen, and what would attracting. In conclusion I tried to make the music inviting yet mysterious.
The first impression I got from the commercial was that the musical phrases should start of with a dreamy nature then lift into something happier. I took my insperation from the film composer Danny Elfman (best known for his work with Tim Burton) and Jon Brion (who has also worked with Gondry before). The composition is split into five segments introduction, middle, diagetic sound, outro and brand. The whole composition is in a major form the happier part of it is introduced around the 23 second mark to exemplify the jumpiness of the character in the advertisement. For the sound effect I used the same technique I used in the cartoon of watching it a few times and making a list of all the sounds that were needed. I found the FX that come with Logic 8 very helpful, I had never used them before and its library has some incredible effects which I would recommend to other users. Around the 34 second mark of the commercial I utilize the same idea that the original music to the commercial used, there were a few problems. Firstly, there were a few ideas of mine that share similarities with the original, not at all musically but the aesthetic behind it. For example; the idea to put different musical genres reacting to the way the visual changes and the instruments that the musicians are playing. Suddenly before I realized it I had packed all this intricate detail into what seemed like a 4 – 5 minute piece. I found it extremely challenging and enjoyable.
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